Empowering small businesses by democratizing the chatbot building process



Experience Designer




2017 Awards


3 x Cannes Lions

4 x Clio Awards

D&AD Wood Pencil

FWA Of The Day

BotBot, the bot that builds bots. BotBot helps business owners pick the right bot and guide them every step of the way – from customization to deployment.

BotBot offers a variety of simple, easy-to-build chatbot templates that cater to the most common chatbot use cases for small businesses. Fitness Bot enables gyms and fitness studios to help customers book classes; Ask Bot lets businesses answer their customers’ FAQs; and Food Bot allows restaurants to sell and deliver their top dishes. New templates that target specific small business verticals are set to be released on an ongoing basis.

With BotBot, small businesses are able to build their own custom bot in a matter of minutes, simply by chatting with BotBot. This frictionless experience allows the business owner to create a fully functioning bot using relevant APIs to instantly add value for customers.

As the experience designer on the project, I worked on the user journey, from selecting the template to deployment. This included writing and building the conversations for each bot using