UFC on Xbox Live gives access to live events, an interactive fight card, and more, all together in one place. I worked with UFC branding to create assets for the app. To advertise the fights, I designed promotions for social media.
Translating the art direction on to the app was my main role for UFC 173 to UFC 178. I updated the user interface before every fight to keep a consistent look while maintaining the apps identity.
Many of the design decisions were based on a single asset, the UFC poster. I kept the integrity of the designer’s vision while complementing it with my own.
